Service Marketing Research Paper Example | Topics and Well Written Essays - 3250 words

Service Marketing - Research Paper Example Talking about the various means of travelling in UK, the prominent ones are trains, ships and airways. All the three have become really advanced and providing great facilities and services to its clients. Now the journey is no more called as the boring time as the companies do their best to make the traveler feel like home and provide the quality time spent during travelling. There are number of companies who have already stepped into this industry as it is profit earning business and that has provoked a tight competition. Therefore any newbie has to struggle hard so that to make its place in this business. Before deciding any particular sector, let’s have a look at the general overview of the three main travelling means. Airways: UK major industry emphasize on the airways. According to the recent facts and figures, 235 million people use this means to travel a year and 2.3 million tonnes of freight is carried out via airways. In the recent years, the number of air travelers h as increased because of the fact that the income of people has also increased. Additionally, the time factor is most important thing that is considered today and airways is one of the fastest means of travelling. Aviation business is operated commercially and privately without subsidy. Therefore it is very important to plan out everything in prior and have negotiations with other countries’ aviation sector. Proper strategies and policies are required to be developed that support the department for long term. This business runs in collaboration of different departments like an airport, airlines, regulators and government sectors. In addition to this, they need support of international governments, embassies, customer representatives and trade associations as well. Civil Aviation Authority is the main department that regulates this industry. It keeps the record of safety, economic, airspace policy and consumer protection regulation. CAA is the department who negotiates with the government on issues of aviation, customer interests and also establishes statistical data after collecting information via economic and scientific research. In UK, air traffic management services are being provided by National Air Traffic Services (NATS) that is being regulated by the CAA. There are two main shareholders of NATS; one is the Government and the other Airline group consists of 7 UK airlines. In previous years, most of the people used to travel via trains and ships as because of the low rates. But now after the airlines have started offering low rates, the air travelling has become affordable for the mediocre person as well. But still due to the economic and security conditions there are many people who prefer to travel via means of ship or trains. Secondly, majority people use only trains and buses for the short distance travelling as it cost them much less. Therefore the trains and buses are big substitute threat for the airlines. Opportunities and threats to Airlin es Since the last few years, airline business is bearing major losses due to some reasons like first due to the security reasons after 9/11 issue then the recession period made it difficult for the people to afford high rates of the airlines. The International Air Transport Association (IATA) estimated loss of approximately $4.7 billion in 2009. Revenues were predicted to decrease by 12%. According to the facts and figures, Airlines bear loss of